Released on = August 11, 2006, 9:00 am

Press Release Author = Farhad Divecha

Industry = Internet & Online

Press Release Summary = London,UK - Farhad Divecha speaks on \'The Next Big Thing In
Search\' at the Eye For Travel conference.

Press Release Body = Farhad Divecha, Managing Director of AccuraCast spoke at The
Eye For Travel conference on \'\"the next big thing in search\" where he put a
spotlight on RSS Marketing and Mobile Search Marketing.

Really Simple Syndication (RSS) is a technology used to create XML feeds that
provide information, data and even streaming media, which can be published anywhere
on the World Wide Web by simply feeding the XML to another website that is
syndicating the content. In his speech Farhad threw light on the growing number of
Internet users subscribing to RSS feeds and how subtle advertising via these feeds
might be the way of the future to develop a high conversion channel for some
businesses.

Mobile search engine advertising, as the name suggests, gives mobile Internet users
access to a business\' products and services even when the users are not at their
desk or on a wired network.

Speaking at the conference, Farhad Divecha said, \"The growth in mobile Internet
usage is very encouraging. This growth indicates a definite need for companies to
ensure that their products and services are accessible to users browsing the
Internet from a mobile phone or handheld device. Mobile SEO will be extremely
important for businesses in the travel and entertainment industries.\"

AccuraCast is one of the only search engine marketing companies pioneering mobile
search marketing in the UK. The extensive range of search engine optimisation and
advertising services offered by them ensures that their clients always stay one step
ahead of the competition. RSS and Mobile search marketing are just two examples of
the Directors\' continued quest to stay on top of the Internet marketing field.

About AccuraCast:

AccuraCast is London\'s leading search engine marketing agency, providing search
engine optimisation, online advertising, email marketing and website development
services to businesses throughout the UK and Europe. Based in North London,
AccuraCast has successfully implemented bespoke search engine marketing campaigns
for customers throughout the world, in more than 7 languages.

For further information please contact:

AccuraCast Limited
Tel: 0870 277 1371
Fax: 0871 240 7847
Email: pr@accuracast.com
Website: http://www.accuracast.com

Web Site = http://www.accuracast.com

Contact Details = AccuraCast Limited
Tel: 0870 277 1371
Fax: 0871 240 7847
Email: pr@accuracast.com
Website: http://www.accuracast.com